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THE SECRET       Excellent Value for Money

 OF SUCCESS              Available for Immediate Viewing

 At the age of just 24 years, in 2014, Lynn Van Wilderode
 established Primrose Real Estate SL. In just four years she

 has built a successful and respected business based in
 Sabinillas. What is the secret of her success?

 Lynn, how did you become an   Have you made mistakes?
 estate agent?  Of course I have. In the early days I
 After leaving school in Manilva I   was not good at delegation, I was
 worked at a lawyers office and then   very protective. I have had to learn
 for three established estate   that skill. I am still learning it. When   STUNNING FRONTLINE BEACH APARTMENT - Ref 520  2 BED NEW BEACH FRONT APARTMENT - Ref 560
                                                                         149,000€ (was 159,000€)
 agencies. That work experience   you work for other people, you tend
 taught me the legal side of the   to be the one being delegated too,
 business and the technical and   not the delegator.
 administrative skills required. One   People management skills are also
 day I decided ‘I can do this myself’   essential. I find it very difficult to
 and did.  chastise or dismiss staff. I am not
 There are lots of estate agents,   yet sure whether that is a good
 why are you different?  thing or a bad thing.
 I was born in Belgium, only moving   Have you any advice for people
 to Spain when I was 13 years of age.   planning to start a real estate
 By that time I could speak Flemish   business, or any other business for
 and French. I finished my education   that matter?
 in Spain so learnt fluent Spanish   Yes. Look at the competition in the
 and, at the same time, English. I   area and do your market research.   QUIET DETACHED 3 BEDROOM VILLA - Ref 466  2 BED PENTHOUSE WITH PRIVATE SOLARIUM - Ref 589
 realised early on that to make an   Find a product or service that is not   360,000€ (was 385,000€)  129,000€
 impact on the real estate market   being offered and then find out
 you should be able to communicate   whether there is a reason for that, it
 with a spread of nationalities, not   may be nobody actually wants it.
 just in the office or at viewings, but   Plan to take two years to become
 through the website and social   established. That means long hours,
 media as well. Flemish is not a   lots of stress and not much return.
 mainstream language so I have   And finally plan any business
 established a small niche in that   expansion just as carefully as you
 market.  prepared the foundation and make
 So, you are saying find a niche?  sure that foundation is solid before
 Yes, exactly, but you also need   you build on it.
 commitment and determination,   Is there any one asset that you
 especially in the early years when   would recommend?
 things might not always go as   The first couple of years are tough.   SPACIOUS 3 BED WITH HUGE TERRACE - Ref 606  HUGE 3 BED OVERLOOKING A GOLF COURSE - Ref 599
 planned. Even in the last four years,   During that time your main asset   229,000€  219,000€ (was 235,000€)
 I have seen estate agencies   has to be a supportive family and
 established and then gone. Some   friends. I could not have gone as far
 people seem to think it is an easy   as I have today without them.  Call into our Office
 market to get into when property   What is your favourite quote?
 prices are rising, that they can make   “It doesn’t matter how great your   Next to Mercadona, Sabinillas
 a lot of money very quickly with little  shoes are if you don’t accomplish   T:  +34 952 893 289
 work. Life is not like that, especially   anything in them.” (Martina Boone)  M: +34 661 193 789
 in the real estate market.
 VISIT ANDALUCIA December 2018
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