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How Will You Listen To Music Tomorrow?

        Music had been a part of human communication since   enough. A constant stream of similar music will
        time immemorial. It could be argued that even dogs and   automatically download to your station. You can then
        cats experience and respond to music and whales      personalise your listening experience. It is all a long,
        communicate using what, to our ears, sounds like     long way from the wireless and gramophone of our
        music.                                               parents day.
        How we experience music has changed dramatically     So, where are we going from here? The answer is, into
        since we all sat around campfires listening to the beat   virtual reality. Virtify is a virtual reality music platform
        of a stick on a hollow log. It is only in the last 150 years   that allows users to attend concerts virtually. The
        that music became portable in the sense that we could   technology is being called ‘immersive’ so music lovers
        listen to it without being near the source.          will be able to choose between an ordinary experience,
        The phonograph cylinder appeared in 1877, closely    as supplied by Spotify for example, and an immersive
        followed by the gramophone record in 1895. In 1906   experience as supplied by Virtify.
        Reginald A. Fessenden made the first wireless radio   For those on the move, you will soon be able to buy a
        broadcast of music to the general public from Brant   ‘mood’ sweater. Wearable technology devices woven
        Rock, Massachusetts. Some forty years later, in 1948,   into the sweater will detect your mood; sombre,
        the first vinyl record hit the market. Transistor radios, the   cheerful, happy. The devices then deliver the music to
        ‘tranny’, became the rage after 1954 and cassettes were   suit your mood.
        invented in 1963. The compact disc ruled from 1982
        until things went digital and the MP3
        came along in 1993. By 2000 we
        had the smartphone. 2008 was the
        year many songwriters and
        composers lost their composure
        when streaming technologies
        threatened their licence fees.
        Spotify is a digital music, podcast,
        and video streaming service that
        gives you access to millions of
        songs and other content from artists
        all over the world. Basic functions
        such as playing music are free and
        are available across a range of
        devices, including computers,
        phones, tablets, speakers, TVs, and
        cars, and you can easily transition
        from one to another. For a fee you
        can even create your own radio
        station by telling Spotify the type of
        music you enjoy; just one record is

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