When choosing an agent to represent the sale of your property, it can be difficult to decide who to use and trust. It is often hard to differentiate between agents by just looking at their website.
There are a large number of companies in the Real Estate Industry on the Costa del Sol, all trying to do the same thing! From an outsider’s point of view, it can seem complicated and confusing .
The companies in the market can be divided into two :
Firms that are well-established and have been in the industry for a number of years
New firms that come in when the market picks up and exit as soon as the market dips again. 1400 new Real Estate Agents opened in 2017 -2018 on the Costa del Sol.
Experience counts for a lot. When selecting an agency, make sure they understand the market well. If they have made it through the crisis, that is often proof enough that they are well-established.
Location - what geographic area does an agency cover? Ensure that your property falls into that zone. If an agent is close by, they will be able to schedule more viewings and be able to do them quickly and efficiently. They will also have local market expertise. Choose an agent that focuses on the specific area where your property is located rather than an agent that tries to cover the whole coast.
Marketing - find out what marketing the agency undertakes. Often it is quality and not quantity that counts. Does the agency work with other agents in other areas? Is the agent part of a property sharing system (MLS)? Does the agent use property portals?
Rapport and Trust - It is important to select an agent that you can work with. It is good to be able to bounce your ideas off the agent. Check out any reviews on google or facebook.
Again, quality not quantity counts. You could list your property with every agent along the coast but this does not necessarily mean your property will sell any quicker. It will guarantee you stress and being bombarded by non-qualified buyers . It is better to choose one agent who can focus more attention on your property. If the agent is part of the MLS system then your property is seen by many agents but you have the security of knowing that viewings are controlled and monitored by one agent.
Preparation is Key. "Fail to prepare, prepare to fail" Ensure that all the correct paperwork is in place for your property. You do not want to find a buyer, then discover your property is not properly registered.
Be aware of and take into account the costs and taxes involved in selling a property. A good agent will be able to advise you on these costs.
Decide from the beginning what the sale will include and whether the furniture is included. It’s a good idea to prepare an inventory and then all is clear between buyer and seller.
First impressions count. Not every house can look like a show home but it’s amazing what a bit of decluttering and a lick of paint can achieve. Try to depersonalise a house so that a future buyer does not feel they are stepping into someone else’s life, but instead can visualise their future life there.
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